Personal Home Improvement Loans

Personal Home Improvement Loans With Low Fixed Rates and Flexible Loan Terms

Home Improvement Financing for Contractors

Competitive Rates & Terms For Your Customers’ Home Renovations and Projects

About Amerifirst

Our History

AmeriFirst Finance was born out of inspiration and necessity. Starting in 1979, our mission was to provide competitive consumer finance programs for the Pacesetter Corporation. As one of the nation’s leading home improvement sales organizations, Pacesetter needed to supplement what the banks were offering in order to fuel its sales growth. The result was an in-house lender able to meet the unique requirements of our industry by effectively underwriting a national home improvement loan portfolio.

By 1989, Pacesetter Corporation made the commitment to underwrite 100% of its financed sales contracts. Fast forward to March of 2004, Pacesetter Corporation sold its sales and manufacturing divisions, while retaining the finance division it had built over the previous 25 years. In 2005 this finance division and another regional lender were merged, creating AmeriFirst Home Improvement Finance. By 2006 we had developed the products and services necessary to become a national full-service lender.

In 2021, AmeriFirst Finance also began offering home improvement loans directly to consumers through our website.

Our Philosophy

While we continue to evolve and change, our commitment to the home improvement professionals we serve remains unchanged. Our job is to make it easier for your customers to say “YES” more often! We do that by relying on our heritage as a ‘genuine’ home improvement lender and by providing loan programs that work for you! AmeriFirst Finance brings to the table the experience and programs to finance more of your customers!

Our Values