How to Create and Use Twitter Polls to Engage Your Audience and Humanize Your Brand
Have you ever wondered what your customers think about your product, service or even the trends impacting your industry?
Twitter polls are a great way to get feedback on any topic, including new products, customer service and more. They’re easy to create and can be used in many different ways.
This article will cover tips for creating effective polls as well as the outcomes companies can expect to see when using them.
What Is a Twitter Poll and How Is It Used?
A Twitter poll is an easy way for companies to gather feedback from their followers. It's also an opportunity for businesses to interact with potential customers in fun, informal ways that increase engagement.
You can poll the entire Twitterverse or just target specific followers who have shown interest in similar topics. Survey inputs can then be used for a variety of purposes.
Some businesses will initiate a Twitter poll on a trending topic. By asking for inputs on critical issues, companies can gain uninhibited insight into customer pain points. Information like this is valuable when it comes to formulating marketing strategies or guiding sales conversations with clients or customers.
Twitter polls, however, can also be light and focus on a fun or inspirational topic. Consider asking questions about customer favorites. Polls like these are initiated to increase engagement with followers and potential customers by humanizing the brand and starting conversations.
You can also use Twitter polls in tandem with other marketing initiatives, such as new product launches. For instance, a hair care company could poll followers on possible packaging designs well ahead of the launch.
Taking this approach not only provides insight into consumer sentiment but also generates enthusiasm for new products. Research conducted by Bain & Company in conjunction with Twitter reveals that businesses are 2.3 times more likely to meet key performance indicators for new product launches when they incorporate Twitter into their plans.
After the launch, some brands utilize Twitter polls to gain feedback on customer perceptions. A well-designed poll will help you understand how people feel about certain aspects of a product or service. It also helps you identify potential problems that may need addressing before they become major issues.
Plus, it gives you insight into what people want from your company so that you know where to focus future marketing efforts. Finally, polls make it easier for customers to more freely provide feedback - which means better relationships and a more engaged brand following.
3 Tips for Starting and Using Twitter Polls
Given the many benefits of Twitter Polls, it is surprising that more businesses aren’t using them. Twitter polls place your brand front and center with consumers in ways that increase engagement. The key is constructing a poll that also works to build ongoing good will.
Make the Poll Meaningful – One tip is to be timely. Consider addressing trending issues with a Twitter poll. For instance, a business in the travel industry could take advantage of holidays to poll followers on their favorite type of escape. The goal is to invoke a reaction by starting a conversation around a topic that is meaningful to your audience.
Use Hashtags – Second, you’ll want to make sure your poll is seen. This is where the use of hashtags comes into play. You can use hashtags around trending topics, popular themes or one you’ve created yourself for a particular marketing campaign. Just be sure it has enough of a following to draw people to your poll.
Monitor Results and Act – Once your poll is out there, you’ll need to stay on top of it. Polls allow for instant feedback in a 24-hour period, so it provides a snapshot of customer feelings at any given moment. If trends change, so could audience sentiments, so you’ll want to make timely use of the insights you’ve gathered.Overall, Twitter polls are an easy and inexpensive tool for gaining audience feedback. They can be used in any industry or situation to spur conversation with customers and clients and provide valuable information to target future marketing efforts as well as new product and service development.Read More Insights